
Created Date: 06 Dec
FILA joins hands with Yiyang Qianxi to occupy the wardrobe of the "young generation"
On December 5, the FILA official announced that the all-around artist Yiyang Qianxi became the global spokesperson of the brand, which attracted the attention of the industry. This is the first global brand spokesperson for the Italian high-end sports fashion brand in China. On the day of the official announcement, FILA released a video. In the video, Yiyang Qianxi wears a white classic FILA Settanta Jacket. The armband of this special tennis jacket has a special printing design: the words "Artistic" and "Classic" correspond to the artistic aesthetics and Italian classic style of this product. The word "2000" echoes the birth year of the global spokesman Yiyang Qianxi, and is also a dialogue with the "Millennium" crowd.